About
Lead with Purpose and Community: Empowering High-Achieving Black Women & Girls
Latoya Whitfield inspires high-achieving women and youth to become their best selves through purpose-driven coaching and speaking.
Book Latoya to Speak
Meet Founder of
A Queenprener's Plan
Latoya Whitfield is a powerhouse speaker, purpose coach, philanthropist, and founder of the award-winning nonprofit A Queenpreneur’s Plan. With an unshakable commitment to purpose, community, and empowerment, she is on a mission to increase the representation of Black women-owned businesses. As the bold voice behind a growing movement, Latoya helps women stop playing small and start walking heavy in their purpose.
Known for her spunky personality and heart for people, Latoya is not average and she makes sure that other women know they aren’t either. She’s the woman who reminds you that you don’t need permission to shine, you just need to be your authentic self. Through her work, she’s helped countless women stop dimming their light and finally own their power, their story, and their voice.
Latoya leads with purpose and impact over accolades. As the force behind The Dare to Dream Awards, a sold-out celebration that uplifts Black women creatives, community leaders, and hidden gems, she ensures that Black women are seen, celebrated, and supported—not just once a year, but in every room they walk into.
After being told her dream of fashion was “too broad,” she took the “safe” route—until she realized that purpose rarely feels safe. Now, she uses her story to light the way for other women who’ve been told to shrink, settle, or wait.
Through her signature M.A.P.S. Framework: Mindset, Attraction, Purpose, and Stewardship, Latoya teaches women how to lead with clarity, attract and build aligned communities, and build purpose-driven lives and businesses rooted in authenticity and impact.
Her grassroots work has been featured on WAFF48, Fox 54, and countless communities who’ve seen firsthand how she shows up with love, strategy, and results. Whether she’s mentoring youth, speaking to college students, coaching entrepreneurs, or leading powerhouse events, Latoya brings the kind of energy that shifts atmospheres.
Latoya is a proud wife and mom of three, rooted in faith and fueled by purpose. Everything she builds is about legacy, proof that when Black women walk in purpose, communities rise.
Watch Latoya in Action
Experience Latoya's powerful keynote speech on staying true to Plan A.
Partner With Latoya Whitfield
Keynote Speaker
Inspire your audience with powerful keynotes that unlock their full potential and encourage bold action.
Event Hosting
Elevate your events with engaging experiences that blend education, entertainment, and empowerment.
Panel Discussion
Facilitate impactful panel discussions that explore the power of purpose and attraction.
Workshop Facilitator
Transform learning experiences through interactive and impactful workshops with your organization.
Become Your Authentic Self
Leaders
Lead with purpose, unlock your team's potential.
Entrepreneurs
Build a thriving business, fueled by purpose.
Students
Discover your path, take purposeful steps forward.
How to Write a Purpose Statement: The Best Kept Secret to Life Fulfillment
Transform your life with a clear, powerful purpose statement that truly reflects who you are and what you're meant to achieve.
Step-by-Step Guidance
Follow our proven framework to uncover and articulate your authentic purpose
Practical Exercises
Complete actionable worksheets that help you dig deep and find clarity
Real-Life Examples
Draw inspiration from actual purpose statements and success stories
Special Launch Price: Get instant access to your purpose-finding journey for just $15
The M.A.P.S Framework
Mindset
Control your thoughts for success
Attraction
Manifest your desires through positive thinking
Purpose
Find happiness in your reason for existence
Stewardship
Manage resources and value relationships
Client Testimonials
Toya Poplar
"LaToya is an excellent speaker and coach. Her M.A.P.S framework provided invaluable insight."
Mae Abdul-Zahir
"Latoya helped me change my life. She spoke life into me and my dreams."
Monica Montgomery
"Latoya empowers people to live in their purpose with effective tools."
Get in Touch
Email
info@coachlatoyawhitifeld.com
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