Lead with Purpose and Creativity: Empowering High-Achieving Black Women & Girls
Latoya Whitfield inspires high-achieving women and youth to become their best selves through purpose-driven coaching and speaking.
Meet Founder of
A Queenprener's Plan
The WHY!
Growing up, I dreamed of pursuing fashion but was told it was “too broad,” so I majored in business marketing because I was naturally good at selling. While in college, I became a single mom, but I refused to let that stop me—it fueled my determination. After earning my Bachelor's degree, I found it challenging to secure a job in my field, so I chose to continue my education and pursue a Master's degree. Even then, opportunities didn’t come from my credentials but because of my kindness and charisma, which helped me build relationships and step into leadership roles that taught me invaluable lessons. 
 By age 30, I found myself reflecting on my “what ifs.” Around this time, I was pouring into my daughter’s passion for cosmetology, ensuring she pursued her dreams despite being told in school to “find a plan B.” Watching her thrive and succeed gave me the courage to focus on my purpose. During the pandemic, I knew it was my time to act.  
That’s when A Queenpreneur’s Plan was born. I created events celebrating and empowering Black women in creative industries—fashion, beauty, culinary arts, and more—offering exposure, grants, and mentorship. We expanded to provide scholarships for youth in the arts and support HBCU creative entrepreneurs. My dream of becoming a fashion designer evolved into inspiring others to design the life of their dreams, create meaningful impact, and make bold statements—not just through timeless fashion, but through purposeful living.
 Today, I see my purpose unfolding in ways I never imagined. I’m living proof that it’s never too late to be what you might have been. My mission is to inspire women and young people to boldly pursue their God-given purpose and dare to dream.
Watch Latoya in Action
Experience Latoya's powerful keynote speech on staying true to Plan A.
Partner With Latoya Whitfield
Keynote Speaker
Inspire your audience with powerful keynotes that unlock their full potential and encourage bold action.
Event Hosting
Elevate your events with engaging experiences that blend education, entertainment, and empowerment.
Panel Discussion
Facilitate impactful panel discussions that explore the power of purpose and attraction.
Workshop Facilitator
Transform learning experiences through interactive and impactful workshops with your organization.
Become Your Authentic Self

Leaders
Lead with purpose, unlock your team's potential.

Entrepreneurs
Build a thriving business, fueled by purpose.

Students
Discover your path, take purposeful steps forward.
How to Write a Purpose Statement: The Best Kept Secret to Life Fulfillment
Transform your life with a clear, powerful purpose statement that truly reflects who you are and what you're meant to achieve.

Step-by-Step Guidance
Follow our proven framework to uncover and articulate your authentic purpose

Practical Exercises
Complete actionable worksheets that help you dig deep and find clarity

Real-Life Examples
Draw inspiration from actual purpose statements and success stories
Special Launch Price: Get instant access to your purpose-finding journey for just $15
The M.A.P.S Framework

Mindset
Control your thoughts for success

Attraction
Manifest your desires through positive thinking

Purpose
Find happiness in your reason for existence

Stewardship
Manage resources and value relationships
Client Testimonials
Toya Poplar
"LaToya is an excellent speaker and coach. Her M.A.P.S framework provided invaluable insight."
Mae Abdul-Zahir
"Latoya helped me change my life. She spoke life into me and my dreams."
Monica Montgomery
"Latoya empowers people to live in their purpose with effective tools."
Get in Touch
Email
info@coachlatoyawhitifeld.com
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